Black BOOK STLYE
Project SCOPE
Black Book Style (BBS) was Founded in August of 2023, in downtown Toronto, by Tamara Murie. The Australian fashion guru, began renting luxury gowns, evening, and cocktail dresses to her close friends an started to gain traction quite quickly. With a booming list of clientele, Tamara wanted a social media and branding strategy that would reflect her customer base. BBS retained Common Creative to build a brand and content strategy, in addition to creative direct their SS’24 campaign.
SS’24 CAmpaign Shoot
A Tuscan-romantic-luxurious-themed campagin, shot at an estate in Santa Barbra, California. The 2 day shoot involved location scouting, styling, and shooting over 13 gowns, in addition to capturing behind the scenes content.
LUXURY DRESS RENTALS
LUXURY DRESS RENTALS
Common Creative crafted a custom social media strategy that involved shooting and planning video concepts, that used social media trends, thematic techniques, and product influence that help play up the narrative of a luxurious brand. This increased brand awareness by 53% over 4 months.