Two bEst friends. One Mission.
What started as late-night conversations between best friends Emma Lincoln and Darina Shabana has grown into In Good Company Toronto. A social club built by women, for women. More than just gatherings, it’s a movement to create space for meaningful connection, shared stories, and unforgettable evenings.
Here, women find a community that celebrates them: a place to laugh, to lean on each other, and to leave with friendships that last long after the night is over.
Services provided: branding, content creation, CX design, public relations, event hosting, social media managment.
Building a brand through storytelling
Showcasing the mission and vision for In Good Company Toronto, Darina and Emma made videos to emphasize the gap of third spaces to meet like-minded women and took to Instagram and Tiktok to continue that story.
EVENT PARTNERS
We were proud to collaborate with partners who shared our commitment to quality, creativity, and unforgettable experiences. Events were hosted at Ace Hotel Toronto, featuring catering from Alder, recognized by the Michelin Guide, and at JONI at the Park Hyatt Toronto, known for elevated dining. Guests enjoyed thoughtful gifts and experiences, including KANDL’s luxury candle gift bag, a Youth to the People beauty kit, Byredo makeup samples, and Etiket facial coupons. Together, these partners helped us create truly memorable eventsrooted in community, connection, and care.
WORD ON THE STREET . . .
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SARA
“Amazing atmosphere and vibes. So helpful to get a drink on arrival so that you can slip right in. Can’t wait for the next one, it was magical!”
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JULIA
“Lovely people, music, atmosphere, and lots of fun! Thank you Darina & Emma for bringing this wonderful experience to Toronto💗 Some ideas for future socials: group wellness event (spa/meditation) , evening at a museum (with DJ), Spring tea-party themed🌷”
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LILY
“This event was so flawlessly executed. From the moment I arrived I felt so welcome and immediately started to meet new girls with the same outlook on life.”
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DIANA
“I loved this experience because it brought me out of my comfort zone! Everyone was so kind and I got to meet so many amazing girls. So much heart there!”
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PERJEET
“I absolutely loved every aspect of this event - venue, people (esp hosts!!), food drinks, vibe & gift were all above and beyond expectations. 100/10 event thank you both!”
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THERESA
“Had the best night! The company was top notch. It was lovely connecting with such kind girls after my move from Australia!!”