Services
Common Creative partnered with Royal Ceylon to shape the brand’s identity in the luxury lifestyle market. Through art direction, content production, and strategy, we showcased the teas in aspirational settings—from courtside moments to elevated hospitality experiences—positioning Royal Ceylon as both a premium beverage and a symbol of refined living. Our iced-tea campaign expanded the brand into new seasonal and social contexts, achieving a 2.9× ROAS with an average CPC of $0.62, and driving strong engagement across Meta and TikTok.
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We designed and directed visual stories that highlight the product in aspirational, lifestyle-driven contexts, ensuring every scene aligned with a premium brand aesthetic.
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We developed a clear narrative framework to guide how the product lives across platforms, connecting brand heritage with modern consumer touchpoints.
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We produced high-quality photo and video assets tailored for digital, social, and campaign use, blending storytelling with strong commercial appeal.
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Performance Summary:
CTR: +29% vs. campaign average
ROAS: 2.9x
CPC: $0.62 CAD (↓ 26% from baseline)
Total Reach: 1.4 million unique viewers
